The Arun Jaitley Stadium in Delhi is a prime example of how messy in-stadium advertising is in Indian cricket. Politics is a key reason, but there’s a lot more to it
Since the pandemic, there’s been a spurt in the number of sports-focused edtech companies trying to upskill candidates who’re looking to work in India’s sports industry. It’s a challenging task
The Hyderabad E-Prix, scheduled for Saturday, is the first major motorsport event to be held in India since the debacle that was the Formula One Indian Grand Prix.
After disrupting India’s sports streaming industry by offering the Fifa World Cup for free, Viacom18 is set to do the same for the Women’s Premier League and Indian Premier League.
Viacom18 and Disney Star were the only broadcasters who participated in the auction, with the former winning quite easily.
The contract for the Indian cricket team’s official kit partner has changed hands from Nike to MPL Sports to now Killer Jeans in just over two years. What’s happening?
The Indian cricket star switched from one wearables technology brand to another in a gap of just a year
The streaming giant is releasing a behind-the-scenes documentary series on tennis, modelled on the popular ‘Formula One: Drive to Survive’.
A look back at the major shifts in the business of sport this year
The oil-rich state isn't paying the 37-year-old a reported $200 million per season only to kick a ball.
The cricket-scoring app has gone from being a platform for grassroots players to democratising the sport itself.
The House of Mouse has been busy ever since it lost the digital rights of the Indian Premier League (IPL) to its new rival.