The Playbook By The Core

The Playbook By The Core

A weekly newsletter that goes beyond the headlines and gives you all the necessary signals you need to understand India's sports and gaming industries better.

Archive

Inside the surge in India's state cricket leagues

Inside the surge in India's state cricket leagues

Where monsoon meets moolah meets cricket

Why momentum is a big thing in sport

Why momentum is a big thing in sport

Decoding the psychology of how teams come back from behind and win

No edition

No edition

We’ll be back next week

Football has a referee abuse crisis

Football has a referee abuse crisis

Breaking down a study on why referees are being driven out of the game

Cricket's American Dream

Cricket's American Dream

...is alive and kicking

Red Bull is heading to England

Red Bull is heading to England

Also in this edition: A collection of the best weekend long reads on the sports business

Inside Padel's India push

Inside Padel's India push

How the world’s fastest-growing sport is finding its feet in India

Netflix goes from sports adjacent to live

Netflix goes from sports adjacent to live

Why the three-year deal with the NFL is a good deal for both parties

How India’s B2B brands swarmed the IPL

How India’s B2B brands swarmed the IPL

One team partnership at a time

No edition

No edition

See you next week

Apple’s playing ball

Apple’s playing ball

The iPhone maker is going deeper into live sports, particularly football (or soccer). But it has a long way to go before becoming a destination

Sports’ AI frontier: The knowns and the unknowns

Sports’ AI frontier: The knowns and the unknowns

Decoding the potential promise and pitfall of the coming era in sportstech

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